Description: This presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 in Toronto. Panelists share recent success stories and emerging opportunities using direct marketing techniques to profitably grow business. They discuss developing market-driven databases, applying the integrated marketing concept, marketing with individual specific consumer information, development of new market niches, and customized product offer design. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 4B.

Description: Read the May 2017 issue of NewsDirect published by the Marketing & Distribution Section.

Description: Article from The Actuary, February 1986 – Volume No. 20, Issue No. 2 talks about as deregulation has lurched forward, banks and thrifts as well as insurance agencies and marketing organizations have been examining the viability of joint ventures involving the sale of insurance through depository institutions.

Description: A basic overview of the life reinsurance market in Mexico. Including historical information regarding life insurance and life reinsurance premium. Briefly touches on the expected implementation of new solvency regulations and how this may affect the reinsurance marketplace.

Description: Article Nathaniel Ingersoll Bowditch by Bartlett in The Actuary, June 1979, Volume 13, Number 6

Description: A review of the unique product needs of the senior market and how distribution can work to meet them.

Description: An article in which the author discusses Generation X and the growing need to market and communicate with this group of individuals. The subset of entry level actuaries among Generation X are found to be the best and brightest.

Description: Article from The Actuary, December 1972 – volume 6 - Issue 10 a recap of a speech given at the annual meeting of the Actuaries Club of Indiana, Kentucky, and Ohio by Ralph Waldo on the future of life insurance marketing.

Description: This presentation, session number 53PD, took place at the 2000 Annual Meeting of the Society of Actuaries, held October 15-18 in Chicago. The panelists note that “for several years only a few foreign insurers were permitted to provide life and health insurance in China. In recent years, regulators have been more receptive to the new entry of foreign insurers…” Topics include history of the development of the market, market demographics, including regionalization, types of products, distribution systems, and regulatory requirements for entry and continued operation. Discussion from participants is included. From the Record of the Society of Actuaries, Volume 26, No. 3.